Did you know that 74% of Americans use the internet? And, on average, children who live in the United States spend approximately 14 hours a day watching television and surfing the web? When it comes to businesses in America, it is almost necessary to devote time and money to internet marketing strategies. For example, social media.
According to finance.yahoo.com, the amount of people using the social media platform, Facebook, averages 1.01 billion people per month! These numbers are simply staggering.
If you are part of a financial company, or any company for that matter, internet marketing is a powerful way to get people to know about your business. However, there are certain ways to go about doing so.
If you have ever researched internet marketing strategies, you may have heard of SEO or Search Engine Optimization. What SEO does is increase the “strength” or popularity of your website. When done correctly, search engines such as Google, Yahoo and Bing will place your website on the front page of their search engine results. However, if you have done research on the costs to hire SEO companies or SEO experts, you may already know that these services can cost a pretty penny. That’s where social media comes in.
Social Media platforms such as Instagram, Pinterest and Facebook are free and fairly easy to use. For a successful social media marketing campaign, you want to spend an hour a day on these social media platforms connecting and networking with people and other businesses.
It is not difficult to start and manage a social media platform for your company. First, sign up and register with the social media program and start browsing. The main goal of utilizing social media is to connect and network with others and so you want to find the right people to keep in touch with.
You also want to provide content such as posts, pictures, discounts on your services etc. For example, if you run or work for a financial company, you might want to post something like your opinions on good investment options. Be sure that you are genuine in your connections. The last thing you want to do is to seem like you are only using social media networks to spam people with your business services. See your social media network as a gathering of people. You wouldn’t want to just talk business to the people you meet, would you? You want to get to know them, genuinely.
So, if you own or run a financial company, be sure to spend some time learning more about social media and how it can improve your marketability and profitability.